Exploration of beef potential of indigenous cattle breed in Khyber Pakhtunkhwa
The provincial beef requirements stand at around 0.783 million tons against the available 0.229 million tons. The average availability of meat in Khyber Pakhtunkhwa is 31 grams/person/day whereas, the requirement is 56 grams/person/day and there is a noticeable shortage of about 25gm per day. The demand for meat and its products continue to increase due to population growth, urbanization and rising per capita income. In addition to the growing gap between supply and demand, there is immense potential to export meat in foreign countries like China, Central Asian and Middle Eastern countries especially Halal food. Middle Eastern countries provide a good opportunity for the province as a supplier of live cattle and meat. Thus province's meat potential needs to be explored.
To meet the ever increasing meat demand, the beef production potential of the progeny of exotic cattle beef breeds will be studied by crossing with local cattle breeds under local climatic conditions at farm level. Among the progeny of these different beef breed, the elite one will be identified and selected for further study. The promising breed among all under research trials will be recommended as a beef breed in Khyber Pakhtunkhwa. The country suffers in the international market as meat slaughter in the traditional abattoir fails to meet the international standard. In order to overcome this handicap it is proposed to have a beef breed, modern abattoir plus meat processing plant.
Generally the meat from Khyber Pakhtunkhwa province is preferred because of its taste, flavor and organic nature and 98 % of beef consumed in Afghanistan and Central Asian markets is exported from the province through formal and informal channels. Besides these areas it can further be exported to Gulf states.
The proposed cost of the project is Rs. 500.00 million. Commercially it has the strength to generate the desired level of revenues and can meet its investment costs.
In investment context, the proposed project has potential to offer profitable returns in quick time to the investors. Its local consumption and exports will be a major source of generation of funds. Skilled, semi-skilled labour and basic utilities are accessible in the area.
The project can be executed through Joint Venture or any mean mutually agreed by the provincial government and the investor. The project is open for all the state-owned, state-supported and private entities.
The government of Khyber Pakhtunkhwa will facilitate investors for interaction with relevant agencies and is committed to be the partner of investor by providing all the basic facilities in the execution of project. It will provide all legal and technical assistance to the investors. The government will provide assurance of money security. Moreover, the investors friendly security situation prevails in the province.